Vicinity Centres

Brief

PR Agency Cassette desired a production partner to bring the Vicinity Centres ‘Give Joy’ campaign  to life across a series of TVCs, social content and photography for a seasonal gift guide.

Ideation

Snackable and director David Johns developed the brief to encompass a series of family vignettes that spoke to Vicinity Centres core values at Christmas time.

Execution

Shot across one day, the campaign result in three 15-second spots and a combined 45-second spot for distribution across paid and organic channels as well as a digital gift guide.