Tissot T-Touch Solar

Brief

To launch the all new Tissot T-Touch Solar in Australia, Swatch Group Australia desired a content-led campaign to be distributed across social.

Ideation

Snackable teamed up with three of Australia’s premier Athletes across the field of basketball, AFL and NRL to extoll the virtues of the T-Touch solar and leverage their audiences across social media. Working with Corey ‘Homicide’ Williams, Ryan Papenhuyzen and Marcus Bontempelli, we created a staggered social campaign to drive audiences to purchase once it was released to Australian store.

Execution

Featuring photography and video, the campaign was shot in the Gold Coast, Perth and New York within a 2-week time period. Shot, cropped and optimised for social media, assets were posted organically and across paid channels.