Tissot Seastar

Brief

Swatch Group desired a content-led social campaign to drive awareness of the launch of the all-new Tissot Seastar range. With a preexisting strong male customer base, Swatch wanted to attract a larger female audience in Australia and align with both fashion and lifestyle. Taking its cue from global creative, Swatch Australia wanted a local interpretation of the campaign that better aligned with Aussie audiences.

Ideation

Snackable created a social campaign that bridge Facebook and Instagram leveraging local talent in the form of Olympic athlete Morgan Mitchell. With a strong following locally and a strong relationship with fashion and an active lifestyle, Mitchell was deemed to be a great local campaign ambassador for the Seastar women range.

Execution

Snackable created a series of social assets including photography and video in a variety of lengths and ratios for use across brand and talent social. These assets were also distributed across The ICONIC e-commerce channels.