Starward

Brief

To launch Starward Whisky’s new range of bottled cocktails, the  brand wanted a series of fun and approachable social assets that spoke to the ease and approachability of the premium product.

Ideation

Snackable created a series of short format videos and stills for promotion across social media with a focus on 6 and 10 second add spots. Places the product in the hands of real people, these video assets caught to show just how easy it is to enjoy a premium, bar-style cocktail at home.

Execution

Combining photography and video the campaign ran for a 3-month period and coincided with the range lunch at dan Murphy’s nationally.