Mido

Brief

Swatch Group Global wanted a series of broadcast and social assets to align with the all new Multifort Skeleton model from Mido, a watch which takes its visual cues from the iconic Sydney Harbour Bridge.

Ideation

Snackable and director Ed de Carvalho created a 15-second spot of global broadcast featuring the talents of park core athlete Brodie Pawson. This fast and frantic spot features the Mido Multifort Skeleton in a variety of significant locations around Sydney.

Execution

The social assets and video campaign were used across paid social channels globally and as part of a localised ambassador campaign with Brodie Pawson.