86:400

Brief

Ubank (formally 86:400) required a series of assets for promotion across TikTok that spoke to the neobank’s commitment to banking smarter.

Ideation

Snackable teamed up with creative agency Kamiera to create and conceive of six short-format videos that spoke to core customer drivers demonstrating how the business could help users save and share.

Execution

Snackable used 2D animation and motion graphics to create eye catching videos that jumped out of the screen, aligning with the youth demographic of TikTok.