Insights

Content agencies claim to offer a route to growth. But do they really live up to their promise?

Testimonial videos are a powerful way to connect with current and new customer alike. Not only are they an appealing way to communicate ideas, strategies, and product offerings but they also give businesses a person or face to engage with.

Reach more customers and increase sales by utilising LinkedIn for your next corporate video campaign.

When it comes to making video in 2021, the technology and media elite continue to push the boundaries on how we view video.

Explainer videos are a cost effective and useful way to get your products and services under the nose of staff and new customers. So why doesn’t your business use them? Animated explainer and product videos have a unique place within the world of content marketing. They are statistically recognised to help convert browsers into customers,...

2D and 3D animation has a wide range of applications in the digital space and is accessible to any business no matter the size or area of service. Best of all, it can be scaled to fit a wide range of marketing budgets too. Animation as a creative tool has been used for the best...

Not all social influencers offer the same value, so understanding what qualities to look for will go some way in ensuring beneficial commercial relationships among your staple of social content creators.  Influencer marketing is not a new phenomenon. Prior to the coining of the industry phrase, brands hadd already recognised how individuals can independently influencer...

Facebook has changed how the platform chooses what you see and when, which has important ramifications for brand marketers.

Social Media has made it harder for content creators to generate the volume of views they once did but there are strategies you can deploy that increase the overall viewability of your content. Social Media platforms like Facebook, Youtube and Instagram enable any person or any brand to create and connect with new customers and...

The advent of influencer marketing has opened up a whole new industry for marketers, but in a fast-changing landscape how do you keep atop the latest trends and still plan ahead? Social influencers are big business. In just a few short years brands have gone from dabbling in influencer marketing and inviting the odd Youtube...